SAP OPP (2) – Integration with SAP OPP

Michael Gautsch

Henning Sanders

Introduction

Building on the foundational overview of SAP Omnichannel Promotion and Pricing (OPP) in the cloud, provided in the first part of our series, this article delves into OPP’s core architecture and integration capabilities. As described in the first blog, SAP OPP supports various integration scenarios. 

Ways of integrating SAP OPP

SAP S/4HANA

OPP can be seamlessly integrated into SAP S/4HANA, enabling centralized pricing control. No additional development is required, and OPP can be integrated with SAP Standard.

SAP Commerce Cloud

Integrating OPP with SAP Commerce Cloud allows for the deployment of personalized pricing and offers directly within your online store.

SAP Customer Activity Repository (CAR)

SAP CAR provides the foundation for data-driven decision-making in OPP. This integration enables the analysis of customer behavior and the creation of targeted pricing strategies.

External systems

OPP can also connect to external systems, such as ERP solutions, web shops, and customer interaction systems, via interfaces (API).

What is the foundation for technical communication?

The SAP Business Technology Platform (SAP BTP) is central to SAP OPP integration. It provides a secure, scalable cloud environment that accelerates the development and operation of applications like OPP. By leveraging standard interfaces like OData and REST APIs, SAP BTP facilitates seamless integration between OPP and other SAP systems, as well as external applications. This enhances agility and allows companies to respond swiftly to changing market conditions.

What might the integration look like?

The following diagram illustrates a potential OPP integration within a new or existing system landscape. 

Conclusion

Integrating SAP OPP is a strategic step toward optimizing pricing and delivering a cohesive shopping experience for customers. Located within SAP BTP, OPP connects smoothly with existing systems, offering a wide range of benefits (faster development, enhanced scalability, etc.) to boost competitiveness

Looking ahead

In our next article, we’ll focus on the specific features offered by SAP Omnichannel Promotion and Pricing (OPP) that serve as the technical foundation for integration.

Interested?

Interested in learning more about SAP OPP? Get in touch with us to find out more.