SAP OPPS (1) – Central management of pricing and promotions

Michael Gautsch

Henning Sanders

Introduction

As part of SAP’s cloud strategy, the Omnichannel Promotion Pricing product has been moved to the cloud and is now available as the “Omnichannel Promotion Pricing Service” (OPPS) on the SAP Business Technology Platform (BTP). Integrating OPPS into the BTP allows customers to easily connect their sales channels to OPPS, allowing them to offer competitive prices to their customers.

What are the core functions of SAP OPPS?

SAP OPPS (Omnichannel Promotion Pricing Service) is a powerful solution designed to help companies ensure consistent, unified pricing across all sales channels. Whether in an online store, at a physical location, or on a mobile app, OPPS enables companies to ensure that their customers always see the same price for a product – regardless of where they purchase it.
Core functions include:

Uploading promotions and standard prices to the cloud environment
Creating promotions and managing promotion guidelines
Calculating effective sales prices by applying promotion rules
Retrieving promotions and standard prices

What business needs are addressed by SAP OPPS?

In today’s retail landscape, promotions are found in every sales channel and are crucial for driving demand and influencing customer purchasing behaviour. However, relying on multiple price calculation methods across different systems can lead to inconsistent pricing among sales channels. This inconsistency disrupts the seamless shopping experience offered to customers, significantly impacting their satisfaction and loyalty.
By using SAP Omnichannel Promotion Pricing as a solution for your sales channel applications, you can ensure consistent pricing through a unified calculation logic based on the same pricing and promotion data.

What functions are provided by SAP OPPS?

OPPS offers a centralized solution for managing consistent pricing and promotions across all sales channels. Its core functionalities include:

1. Data Upload Service
2. Calculation Service
3. Data Access Service
4. Administration Service
5. Business Configuration UI
6. Maintain Promotions App

Future blog posts will provide detailed insights into each of these functions.

What integration options does SAP OPPS offer?

OPPS offers a range of integration options, enabling seamless connectivity with both SAP and non-SAP systems. This flexibility supports a holistic approach to pricing and ensures alignment with unique business requirements.

SAP S/4HANA: For integration with existing ERP systems, enabling the transfer of product, customer, and pricing master data.
SAP Customer Activity Repository (CAR): For centralized management of customer, product, and promotion data, as well as for calculating effective sales prices.
SAP Commerce Cloud: For direct integration with online shops and managing product catalogues, prices, and promotions.
POS-Systeme: Transmitting prices and promotions to the POS.
Externe Systeme:Web shops, ERP systems, promotion planning, etc.

What benefits does SAP OPPS offer?

As outlined above, SAP OPPS offers a range of benefits, four of which are particularly valuable from a customer’s perspective, enhancing business operations:

Consistent pricing and promotions
Increased efficiency
Improved transparency
Flexibility

Looking ahead

In upcoming articles in this OPPS blog series, we’ll dive deeper into the individual functions, application use cases, and associated benefits of using SAP OPPS. Through detailed explanations and examples of these functions, we’ll demonstrate how they can be seamlessly integrated into your system landscape. What’s more, we’ll take a closer look at some promotion examples and showcase direct integration using our own web shop.

Interested?

Interested in learning more about SAP OPPS? Get in touch with us to find out more.

SAP OPPS (2) – Integration with SAP OPPS

How can SAP OPPS be integrated with surrounding systems? We provide answers to this question within this article including some insights into the new pricing tool of SAP.

SAP OPPS (3) – Functionalities of SAP OPPS

What are the core functionalities of SAP OPPS – the price administration tool of SAP?Within this article we provide answers to that question.